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How to deal with increasing demand as a Freight Manager

Posted on - Sep 27,2022

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How to deal with Increasing demand as a Freight Manager.

Just like other businesses the shipping industry also has what is called its "peak period" this period is seen as the period where demand for their services is very high and overwhelming.

The first step to take when heading into a high demand season is to have a clear prediction of how it will be for your business. In peak periods demands grow, freight becomes more expensive, freight forwarders are kept on their toes, rush to deliver cargo in time sets in.

There are a few steps that can be taken to keep the demand in check, plan efficiently and deliver smoothly.

Firstly, Predict and Plan a solution. The first step to take when heading into a high demand season is to have a clear prediction on how high the demand would be by using the analysis from previous years demand or analyzing what's going around the environment/country or world as well as studying the season.

Secondly, Have a Reliable Freight Insurance plan. The peak period is filled with a lot of shipping risks  ranging from accidents due to rush, to robbery, hijacking and even theft from internal sources. Having a freight insurance during this peak period would save your business a lot of money in cases where goods get damaged or don't reach the owner.

Thirdly, Giving priority to important goods shipment . This should first be considered when managing your freight distribution as products that are in high demand at that time of the year should be given a little bit more attention than other products, perishable foods, Vaccines, medicals etc. should be given a high priority during peak periods to ensure faster delivery.

Fourthly, Hiring a well trusted Logistics partner as a Freight manager . You must choose a reliable logistics partner if you want your business to run smoothly. During the peak season hiring a logistics partner will help your business so that you can focus on various locations at the same time and deliver cargo in good time. This should be done before the peak season arrives.

Lastly, Using Technology for the best. Using TMS ( Transportation Management Systems) to keep track of your goods and monitor its arrival, having efficient communication with partners so as to know alternative and cheaper routes and share shipping ideas as well as proffer solutions so that everyone can get the best out of the season.

In conclusion, with better planning and good strategy for the peak period , logistics should be smooth  and should also be a time where good business partnership and trust is formed and the strength of the business is kept under monitor.